指导老师介绍

Veronica Martinez博士(FHEA)是剑桥大学剑桥服务联盟的讲师。她是西德尼-苏塞克斯学院的研究主任。Veronica是德国卡尔斯鲁厄理工学院和香港理工大学的客座教授。此前,她曾在克兰菲尔德大学和斯特拉斯克莱德大学担任研究员和讲师。

Veronica的研究专长集中在数字平台领域,如区块链和数字孪生,商业模式创新,战略价值创造,服务和绩效衡量系统。Veronica目前的项目包括数字技术在智能服务和数字医疗可穿戴服务中的效果。

Veronica曾领导和参与欧洲和英国的大型产品和服务研究项目。她在多学科团队中工作,研究并支持组织的服务化历程,如MAN Trucks、Microlise、Roll-Royce、Rockwell、IBM等。在从事学术工作之前,她曾在戴姆勒-克莱斯勒、Highland Spring、COMIMSA和Daks集团工作。Veronica是生产和运营管理、管理学院和PMA等会议的轨道和小组会议的积极组织者。她是制造业未来网络的成员。她是国际生产经济学杂志、国际运营和生产管理杂志以及生产、计划和控制杂志等高影响力期刊的长期和不定期审稿人。Veronica是欧洲运营管理协会的董事会成员。

博客文章

数字孪生兄弟如何颠覆服务商业模式

探索服务之旅

测试、标签和追踪。安全返回办公室的数字解决方案。

录像

Veronica Martinez博士解释说,英国制造企业往往不能仅靠价格竞争,而产品差异化却越来越难,成本越来越高。她认为,服务是创造更多元化业务和建立更强大客户关系的关键。

Veronica建议,未来,系统、流程和技术的互动将为客户提供 "整体解决方案 "的途径。所提到的例子包括小型化以推动服务的连接性,以及大规模的个性化。

网络研讨会。测试、标签和跟踪。安全返回办公室的数字化解决方案

与Veronica Martinez医生一起为您的业务增加服务内容。

数字化的战略方针

与Veronica Martinez博士共度60秒–绩效衡量的价值。

与Veronica Martinez博士共度60秒–克服绩效衡量的陷阱。

报告

Martinez V. (2020);“区块链驱动供应链中的绩效”。Si5 Service in Industry HUB。服务业社区。2月25日。

https://serviceinindustry.com/2020/02/25/blockchain-drives-performance-in-supply-chains/

Martinez V.、Noblett A.和Burstall C.(2020);“区块链。区块链。发展一个能带来商业成果的试点”。剑桥服务联盟报告。Institute for Manufacturing. 剑桥大学。

https://www.ifm.eng.cam.ac.uk/insights/servitization/blockchain-developing-a-pilot-that-delivered-business-results/

Martinez V.、Noblett A.和Burstall C.(2019年);“区块链。Boosting productivity, traceability and customer experience in supply chains”。Institute for Manufacturing Review. Autum/Winter。Issue 11: 14-16.

https://issuu.com/ifmcambridge/docs/2019_ifmr_issue_11-digitalversion-full

Martinez V, Neely A, Ren G, Smart A (2008) High Value Manufacturing in an Era of Globalisation. AIM研究/技术战略委员会。

Martinez Veronica, Neely Andrew, Ren Guangjie, Smart Andi (2008) High Value Manufacturing:Delivering on the Promise. Advanced Institute of Management Research (AIM).

Martinez Veronica, Kennerley Mike, Harpley Richard, Wakelen Richard, Hart Kathy, Webb James (2008) Impact of Performance Measurement and Management Systems. Cranfield School of Management.

Bourne M, Franco-Santos M, Pavlov A, Lucianetti L, Martinez V, Mura M (2008) The impact of Investors In People and people management practices on firm performance. 克兰菲尔德大学。

Neely A, Micheli P, Martinez V (2006) Acting on information: lessons from theory and practice. National Audit Office. 国家审计局。

期刊文章

Honary M.、Martinez V.、Wlazlowski T.、Helal S.、von Oertzen H.和Honary S.,“让国家安全地恢复工作。A digital solution”,ACM Digital Government: Research and Practice, COVID-19 Commentary: 快速反应、政府政策和影响,(2020年7月接受出版)

Sousa-Zomer, T.T., Neely, A. and Martinez, V. (2020), “Digital transforming capability and performance: a microfoundational perspective”, International Journal of Operations & Production Management, (in print) https://doi.org/10.1108/IJOPM-06-2019-0444.

Martinez V.,Zhao M.,Blujdea C.,Han X.,Neely A.和Albores P.(2019)。Blockchain-Driven Customer Order Management. International Journal of Production and Operations Management. 39 (6/7/8): 993-1022. (Accepted - 4th July 2019; Published 2nd Dec 2019). ISSN:0144-3577
https://doi.org/10.17863/CAM.43031
http://doi.org/10.1108/IJOPM-01-2019-0100
https://www.repository.cam.ac.uk/handle/1810/295983

Kohtamäki M.,Henneberg S.,Martinez V.,Kimita K.和Gebauer H.(2019)‘A Configurational Approach to Servitization: Review and Research Directions’, Service Science. 11(3):213-240(接受,2019年7月9日)。ISSN 2164-3962(印刷品),ISSN 2164-3970(在线)。
https://doi.org/10.1287/serv.2019.0245
https://doi.org/10.17863/CAM.42856
https://www.repository.cam.ac.uk/handle/1810/295809

Martinez V. (2019) ‘Bridging to New Service Technology: Introduction to the Special Issue from the Cambridge Service Alliance’s Service Week Conference’, Service Science. 11(3):155-156. ISSN 2164-3962(印刷品),ISSN 2164-3970(在线)。
https://doi.org/10.1287/serv.2019.0249

Huaccho-Huatuco L.、Martinez, V.、Burgess, T.和Shaw N.(2019)“英国的高价值制造(HVM)。案例研究和焦点小组见解”。Production Planning and Control. 30(1); 60-75
https://doi.org/10.1080/09537287.2018.1524162

Matzner M.,Buttgen M.,Demirkan H.,Spohrer J.,Alter S.,Fritzsche A.,Ng I.,Jonas J.,Martinez V.,Moslein K.和Neely A.(2018);“服务管理中的数字化转型”。SMR - 服务管理研究杂志。2(02/2018): 3–21
DOI: 10.15358/2511-8676-2018-2-3

Maestrini V.,Luccini D.,Caniato F.,Martinez V.,Neely A.;“The Relationship Regulator:买方-供应商协作绩效测量系统”。International Journal of Production and Operations Management (Accepted); “The Relationship Regulator: a buyer-supplier collaborative performance measurement system”.

Martinez V.、Neely A.和Velu C、Leinster-Evans S.和Bisessar D.(2017);“探索服务之旅”。Special issue in “Service Implementation on Manufacturing firms: Strategy, Economics and Practice”。International Journal of Production Economics. 192: 66-80

Martinez V.、Pouthas V.和Smith D.(2017),“在动物健康产业中向服务转型”,美国医学研究杂志[ISSN 2334-4814]4(1):34-49。

Gaiardelli P.、Martinez V.和Cavalleri S.(2015年);“向服务的战略转型。A dominant logic perspective and its implications for operations”。特刊社论:《生产规划与控制》。Production Planning and Control. 第26卷(14-15):1165-1170。

Gaiardelli P.、Resta B.、Martinez V.、Pinto R.和Albores P.(2014年);“产品服务产品的分类模型”;清洁生产杂志;第66卷:507-519。

Raja J、Bourne D、Goffin K、Cakkol M、Martinez V (2013),通过整合产品和服务实现客户满意度。一项探索性研究。Journal of Product Innovation Management,30(6)1128-1144.

Goffin K,Raja JZ,Claes B,Szwejczewski M,Martinez V(2012)定性供应链管理研究的严谨性。从应用pertory网格技术得到的教训。International Journal of Physical Distribution and Logistics Management,42(8/9)804-827.

Macdonald E,Wilson H,Martinez V,Toossi A(2011)评估使用价值。A conceptual framework and exploratory study. 工业营销管理,40(5)671-682。

Martinez V,Bastl M,Kingston J,Evans E(2010)将制造组织转变为产品服务提供者的挑战。 Journal of Manufacturing Technology Management,21(4)449-469.

Peng T-J A, Lin N-J, Martinez V, Yu C-M J (2010) Managing Triads in a Military Avionics Service Maintenance Network in Taiwan. International Journal of Operations and Production Management,30(4)398-422.

Martinez V,Pavlov A,Bourne M(2010)Reviewing performance:an analysis of the structure and functions of performance management reviews. Production Planning & Control,21(1)70-83.

Baines TS、Lightfoot HW、Evans S、Neely A、Greenough R、Peppard J、Roy R、Shehab E、Braganza A、Tiwari A、Alcock JR、Angus JP、Basti M、Cousens A、Irving P、Johnson M、Kingston J、Lockett H、Martinez V、Micheli P、Tranfield D、Walton IM、Wilson H (2007)产品服务系统中的最新技术。Proceedings of the Institution of Mechanical Engineers Part B-Journal of Engineering Manufacture, 221 (10) 1543-1552.

Franco-Santos M,Kennerley M,Micheli P,Martinez V,Mason S,Marr B,Gray D,Neely A (2007) Towards a definition of a business performance measurement system. International Journal of Operations and Production Management,27(8)784-801.

Martinez Veronica,Bititci Umit S(2006)Aligning value propositions in supply chains. International Journal of Value Chain Management,1(1)6-18.

Martinez V (2006) Make promises that turn customers into loyal allies. Supply Chain Strategy,()-.

Bromley M, Cuthbertson R, Martinez V, Kennerley M (2006) Performance management at EDF Energy: ambition into action. Measuring Business Excellence,10(3)23-30.

Bititci Umit S,Mendibil Kepa,Martinez Veronica,Albores Pavel(2005) Measuring and Managing Performance in Extended Enterprises. International Journal of Operations and Production Management,25(3-4)333-353.

Bourne M,Franco-Santos M,Kennerley M,Martinez V(2005) Reflections on the role,use and benefits of corporate performance measurement in the UK. Measuring Business Excellence,9(3)36-41.

Martinez V(2004)绩效测量和管理系统。 ARLOG(阿根廷物流协会),()-。

Bititci Umit S,Martinez Veronica,Albores Pavel,Parung Joniarto(2004)Creating and Managing Value in Collaborative Networks. International Journal of Physical Distribution and Logistics Management,34(3/4)251-268.

Trevor T,Martinez V,Bititci U(2004)Managing the value delivery processes. International Journal of Physical Distribution and Logistics Management,34(3-4)302-318.

Bititci U,Martinez V,Albores P,Mendible K(2003)Creating and Sustaining Competitive Advantage in Collaborative Systems: The What? And The How? , 14 (5) 410-424.

Langford D, Martinez V, Bititci U (2003) Best value in construction - towards an interpretation of value from client and constructor perspectives. Construction Procurement, 9 (1) -.

会议论文

Martinez V(2021年-即将出版)。欧洲马术协会2021年国际会议科学委员会,2021年7月4日至7日在德国柏林举行。4-7 July 2021 (Estrel Hotel). https://www.euroma21.org。

Martinez V. Blome C. (2019) 下一届 EurOMA & IJOPM Developmental Papers Workshop in Manufacturing and/or Services " Euroma, Finland, 17-19 June.

Martinez V. et al (2019) ‘Blockchain driving supply chain outcomes’ EurOMA Conference, Helsinki, Finland, 17-19 June.

Martinez V. (2018) "数字时代的服务化和服务创新 "EurOMA会议,第25届国际EurOMA会议,匈牙利布达佩斯,6月22-27日。会议轨道组织者

Martinez V. and Neely A (2018) ‘Digital Twins and Business Models’ EurOMA Conference, 25th International EurOMA Conference in Budapest, Hungary, 22-27 June.

Martinez V.,Šikšnius.,K,Albores A.和Neely A.(2017);“Scaling services up:a critical success factor in servitization”;AHFE Conference Human Side of Service Engineering;Los Angeles,CA。美国,7月16-20日

Martinez V. and Neely A. (2017); “Bridging to “new” service technology” in Academic Conference during the 2017 Service Week; University of Cambridge University, Oct 5th - 6th.

Martinez V. and Neely A. (2016); “Services in an age of digital disruption” in Academic Conference during the 2016 Service Week; University of Cambridge University, Oct 5th - 6th.

Martinez V.、Neely A.和Spohrer(2015); "What is next in Services "在2015年服务周期间的学术会议上;剑桥大学大学,10月1日-2日。

Greve K.、Martinez V.Jonas J.和Neely A.(2017);“促进生活实验室中的共同创造:客户视角”;第九届服务业服务运营管理论坛;丹麦哥本哈根;12月3-4日。

Greve K.、Martinez V.、Jonas J.、Neely A.和Moslein K.(2016);“促进生活实验室中的共同创造:JOSEPH的案例”;欧洲管理学院会议;挪威特隆赫姆,6月20-22日。

Martinez V.Pouthas V.、Neely A.、Smith D.、Solomon M.、Gibbs J.和Leinster-Evans S.(2015);“在动物保健行业向服务转变”;欧洲管理学院会议;瑞士纽沙特尔,6月30日。

Maestrini V.,Martinez V.,Neely A.(2015);“关系调节器:买方-供应商协作的绩效测量系统”;PMA研讨会,意大利博洛尼亚,9月23-25日。

Greve K.,Martinez V.和Neely A.(2015);“探索生活实验室的服务共创。A systematic literature review”;8th Service Operations Management Forum in Service Innovation: concepts, platforms, business models; Neuremberg, Germany; 3-4 Dec.

Martinez V.(2015);“服务转型之旅:试点研究的初步分析”;QUIS 14,中国上海;6月19日。

Martinez V.(2014年);“客户对服务的看法”;管理学院会议,宾夕法尼亚州费城;8月1日至5日。

Giardelli P.、Resta B.和Martinez V. (2012);"产品服务商业模式的分类 "EUROMA SERVICE会议;英国剑桥;9月19日。

Cakkol M、Johnson M、Martinez V、Shehab E(2010)将供应商整合到产品服务系统设计中的挑战。 Advances in Production Management Systems (APMS), Lake Como 03- 05 October 2010.

Claes B, Martinez V (2010) Servitization Ecology; Changing Product-Centric Manufacturers To Become Product-Service Providers. 管理学院年会,蒙特利尔,2010年8月6-10日。

Martinez V、Pavlov A、Bourne M (2009) Reviewing performance: Martinez V, Pavlov A, Bourne M (2009) Reviewing performance: An analysis of the structure and functions of performance management reviews. PMA 2009 Performance Management Association Conference, Dunedin 14-17 April 2009.

Bourne M, Mura M, Franco-Santos M, Pavlov A, Martinez V, Lucianetti L (2009) Performance Management Practices and the Drivers of Business Performance. PMA 2009绩效管理协会会议,达尼丁,2009年4月14-17日。

Martinez V, Bititci U (2009) A framework for understanding operational & strategic implications of product-service organisations. 管理学院年会,芝加哥。

Bourne M, Franco-Santos M, Pavlov A, Martinez V, Lucianetti L (2008) Performance management practices and their impact on organisational performance: implications for HR and performance measurement research. EurOMA 15 Annual Conference, GurOMA 15-17 April 2009. EurOMA第15届年会,格罗宁根,2008年6月15-18日。

Martinez Veronica, Kennerley M (2007) Impact of performance management reviews: evidence from an energy supplier.

Martinez V (2006) Effects of performance reviews. Academy of Management Annual Meeting, Atlanta.

Martinez V, Kennerley M (2005) Performance measurement systems: 效益。 EURAM 年度会议,慕尼黑。

Martinez V (2004) Managing value creation at the CEO’s level. Value - oder was versteht die Industrie unter Werttschofung?, Stuttgart.

Martinez V, Kennerley M, Neely A (2004) Impact of performance measurement and management systems: a methodological approach. British Academy of Management Conference, St Andrew. British Academy of Management Conference, St Andrews.

Neely A, Kennerley M, Martinez V (2004) Does the balanced scorecard work: an empirical investigation. EurOMA International Conference, Fontaina. EurOMA国际会议,枫丹白露。

Neely A、Kennerley M、Martinez V (2004) Does the Balanced Scorecard work: An empirical investigation.PMA 2004 Conference, Edinburgh. PMA 2004会议,爱丁堡。

Martinez V, Albores P (2003) Qualitative Research in OM: Criteria for evaluation. 第10届EurOMA会议,科莫湖,2003年6月16-18日。

Martinez V (2003) Managing value creation - the ‘value matrix and the value cube’ frameworks to describe and create value.Improving Business Performance Conference,Glasuso 16-18 June 2003. 改善企业绩效会议,格拉斯哥。

Albores P, Martinez V, Bititci U (2003) A proposed extended enterprise architecture and its implications for knowledge management. 第10届ISPE国际并行工程会议。第10届ISPE国际并行工程会议:研究与应用,马德拉。

Martinez V, Albores P (2003) Performance indicators for the evaluation and control of research in OM: the qualitative research case. 3rd international workshop in performance measurement, Bergley. 第三届国际绩效测量研讨会,贝加莫。

Martinez V, Albores P (2003) Qualitative research in operations management: criteria for evaluation. EurOMA & POMS Joint workshop in performance measurement, Bergamo. EurOMA & POMS联合国际会议,科莫湖。

Bititci U, Martinez V, Albores P (2002) Creating and sustaining competitive advantage through collaborative systems. 2002 IFIP W.G. 5.7 会议’先进生产管理系统’,埃因霍温。

Coscia E, Maiza M, HGauberti C, Arana J, Zufiaurre M, Meo F, Galassini M, Leveaux J, Smithers T, Bititci U, Martinez V, Albores P (2002) K-FLOW: 知识管理在扩展的制造企业。 2002年电子商务和电子工作会议,布拉格。

Martinez V, Bititci U (2002) The value cube, a tool to create value: origins and applications. IEEE International Engineering Management Conference, Cambridge. IEEE国际工程管理会议,剑桥。

Martinez V, Bititci U, Carrie A (2001) Construction of the corporate architecture of the value cube. IFIP WG 5.7 International Engineering Management Conference, Cambridge. IFIP WG 5.7 International Working Conference on Strategic Manufacturing, Aalborg.

Martinez V (2001) Creating sustainable advantage through the performance measurement of competencies and capabilities. 国际制造会议-18。Martinez V, Bititci (2001) Creating sustainable advantage through the performance measurement of competencies and capabilities.

Martinez V, Bititci U (2001) The value matrix and its evolution. EurOMA Conference, Bath. EurOMA会议,巴斯。

著作

Martinez V, Lockett H, Toossi A (2011) Assessing the value-in-use of product-service systems: a step by step guide. Cranfield University/ EPSRC/IMRC. Cranfield大学/ EPSRC/IMRC。

Martinez V、Kingston J、Evans S. Gaiardelli P、Raffoni A、Vladimirova D、Claes B (2011) Organisational transformation for effective delivery of integrated products and services: thoughts on practice. 克兰菲尔德大学/EPSRC/IMRC。

书籍章节

Martinez V, Turner T (2011) Designing competitive service models. 服务设计与交付》,Macintyre M,Parry G,Angelis J(编辑)。Springer.

Martinez V, Kennerley M (2007) Impact of performance management reviews: evidence from an energy supplier. 绩效管理系统。Case Studies, Ramani V. V. (ed.). Icfai University Press. The Icfai University Press.

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